Last season Topps started a new service that has caught on with a small segment of the collecting community. Significant on-field player accomplishments are captured on a baseball card that is available on line at the Topps website for twenty-four hours only. Topps then prints the exact number ordered for each particular card and mails them to the various buyers. Thats it. So who orders these cards?
I can think of two groups of collectors for whom this service makes perfect sense. The first group is comprised of fans who collect cards of specific players. They’ll order these cards when their player is featured on one of them. The second group is made up of team collectors. These are the fans who want one of every card issued in connection with their team. I recently spoke to a friend who uses this service to see how well it works.
She is a San Francisco Giants fan in general and a Buster Posey fan in particular. On the night of May 12th the Giants and the Cincinnati Reds played an extra-inning epic at AT&T Park that was brought to a merciful end when Buster Posey blasted a home run in the bottom of the seventeenth. Savvy baseball card collectors knew to check the Topps Now site the following day, and sure enough they saw that a card was available commemorating the blast.
The cost is $9.95 per card. A price break occurs at the five-card mark, when the price drops to $29.99, or $5.99 per card. There are additional price breaks at ten cards ($4.99 per card) and twenty cards ($3.99 per card). Shipping is free via the U. S. Mail, and other shipping options are available for an additional charge if the purchaser want the cards faster.
So was my friend satisfied with her cards? Absolutely. They arrived in gem mint condition. The cards were placed in a plastic holder, then inserted in a special Topps Now folder, then bubble wrapped for extra protection.
And what is she going to do with her five cards? “I’ll keep one for myself, and donate the other four so they can be auctioned off during the upcoming Bryan Stow Foundation fundraiser,” she replied.